And to think that Leona actually had a pretty good run (4 albums under them). I'm sure there's other reasons but they'd always put their attention on the recent winner and see if anything from their first album after winning stuck. As time goes on and they get more winners and runner ups (like 1D, Olly Murs, Ella Henderson, etc), everything just got clogged and they didn't seem to care to promote Leona the same way they did at the start. They asked her to make a covers album right after an Xmas album that was mostly covers so it seems Syco didn't really care to invest in the long term or after any dip in someone's career.