It's a good season for 90s kids.
Just weeks after Meghan Trainor unexpectedly commandeered the 90s music train that started running under pop goddess Kat Graham's watchful eye with last year's underrated Roxbury Drive, your new favourite alt-pop artist Bad W0lfy is here to add her name to the passenger list with debut single 'Used 2 This'.
Granted, 'Used 2 This' may not be the first time you've heard Ro Danishei's voice - she previously released her debut album End of the Rainbow under her real name in 2010, before following up with Wrathschild, a short-lived collaboration with Simon Curtis. But with 'Used 2 This', W0lfy (d)evolves her music beyond what you may have previously heard, updating the 90s sound for a new generation of music listeners.
With a beat that comes straight from the same sessions as Selena Gomez's 'Outta My Hands', a masterfully edited synth that sounds like a sample from Timbaland's 'The Way I Are', and a Kate Moss-esque heroin-chic style (along with the accompanying look of pained disinterest), W0lfy stunts her way through a minimalist beat in the verses before breaking out into all-out catchiness with the stuttered chorus of 'I could get get get get used to this, used to this with you' - a refrain that we're sure will be in our head for the next week. But it's the breakdown, in which the tone abruptly shifts towards atmospheric dubsteppy horror music, that makes up the song's most unique section.
Apart from Trainor's 'NØ', which hit #6 on the Billboard Hot 100 last week, the 90s throwback revolution has largely failed to catch on in mainstream pop music, with Graham's album failing to chart on the listing at all. As such, it will take something of a miracle for 'Used 2 This', to blow up, especially considering W0lfy's Tumblr-inspired style (her armpit hair probably won't do her any favours when it comes to MTV plays). But given the positive press the single has already received, and the promise of new music to come in the future, we can see her blowing up in certain international markets - at least until Lily Allen makes her European comeback.
What do you think of the track? Is Bad W0lfy destined for pop superstardom, or will she be forever stuck at the bottom of your iPhone, neglected until the Shuffle feature decides to throw her a bone? Check out the song below and let us know your thoughts in the comments!